Concepts of Leadership (Part 2) 
The Two Most Important Keys to Effective Leadership
A Hay’s study examined over 75 key components of employee satisfaction. They found that:
- Trust and confidence in top leadership was the single most reliable predictor of worker satisfaction in an organization.
- Effective communication by leadership in three critical areas was the key to winning organizational trust and confidence:
- Helping members understand the organization’s overall strategy.
- Helping members understand how they contribute to achieving key organizational objectives.
- Sharing information with members on both how the org is doing and how an member’s own division is doing – relative to strategic objectives.
So in a nutshell — you must be trustworthy and you have to be able to communicate a vision of where the organization needs to go. The next section, “Principles of Leadership”, ties in closely with this key concept.
Source: Donald Clarkâs Concepts of Leadership
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